As shoppers on the internet are spoiled for choice as they shop, it becomes increasingly important to make shopping as simple and frictionless as you can. When customers encounter a frustrating or confusing shopping process, they may abandon their carts completely, and write a negative review which could convince other potential buyers to steer clear of your store.
From a lack of calls-to-action to poor-quality product images, these ecommerce design mistakes can have serious consequences for your sales. Fortunately, a majority of them are preventable with a bit of careful planning.
Low-Quality Images
Everyone doesn’t want to buy products that don’t make it look good. This is the reason it’s important to have high-quality images used on your online store. Images that aren’t of the highest quality won’t just turn off avast password manager customers, but also damage the image of your brand.
Not offering a Guest Checkout option
Another common mistake is not providing an option for guests to checkout. This could deter potential customers from making purchases on your website. Many customers are reluctant to create an account on the new site, particularly when it requires them provide personal information like their email address. Visitors should be able to sign up using their social media accounts instead to simplify the process. This will help ease their privacy concerns.
Another major ecommerce design blunder is having a messy and disorganized menu structure. It’s important to have a clear idea for how each page of your website will appear so that the navigation is intuitive and user-friendly for customers. Make sure that every page is organized in accordance with the type of content on it and make it easy for your visitors to locate what they’re looking for.
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