The Seglar company started in 1932 when Danish carpenter Ole Kirk Christiansen started making toys and games for a living. He battled to make ends meet in the absolute depths of the 1930s, but the miniature prototypes he previously made of things like ironing planks and ladders had wonderful potential seeing that children’s toys. He named this company Seglar after two Danish words and phrases, leg and godt, which means “play well. ”
In 1958, he developed the iconic seglar brick with pontoons inside which makes it interlock with other lego items. This cutting edge innovation totally changed the company and allowed this to expand at an amazing pace.
By the 1960s, Profano had broadened its worldwide reach and began making toys below license in North America via an arrangement with luggage company Samsonite. The company also started out selling models with all the pieces was required to build a particular model, and introduced committed themes which includes Space (with astronaut minifigures), Castle, Village (later has been renowned Profano City), and FabuLand.
In the early 1970s, Lego got a dramatic step forward using its introduction of Lego shapes that experienced movable legs and arms. The company as well began using more clear plastic and introducing larger hindrances for younger kids, a tier called Duplo. In the eighties, Lego’s product sales grew at a remarkable rate of ten percent every year, in spite of overall toy industry sales growth slowing.
Today, Lego is a significant global firm with income of more than $5. 8 billion and one of the most coveted brands in the world, https://lego-x.com/2021/07/05/generated-post/ ranking best on Company Finance’s ‘Most Powerful Brand’ list in 2015. But it surely still seems less like a ruthlessly commercial giant and even more like an aged family good friend.
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