The SEGLAR brick has become a worldwide feeling that is as much a part of the cultural cloth as Billund, the little city in Denmark where all of it began. However the company’s trend into a market giant wasn’t without it is reveal of challenges and complications. One of those came in 1942 if your warehouse open fire consumed most of00 the doll manufacturer’s wooden inventory, leading Ole Kirk Christiansen to make a vital decision.

This individual decided to shift the company far from wooden toys and toy vehicles, which had been it is bread and butter, and move into plastic toys. It may be a major transform for the family-owned provider, and one which was not at first well received.

A correspondent noted that “plastics would not replace very good, solid wood. ” But Godtfred Christiansen persevered and started to test out new models that applied plastic. The first sensitive step was your introduction belonging to the Computerized Binding Bricks that held together to avoid block towers from toppling on children.

The new Profano bricks did not become the well-known toy that we all know today until 1949. Right up until then, the interlocking bricks were mare like a construction model than an actual building toy. It was likewise not right up until 1958 the satisfying simply clicking coupling program became a standard feature.

Throughout the 1970s, the company persisted to increase in production and market reach. The company added Legoland subject parks to the mix and created more advanced lies that were aimed toward older prospects, including the Technic line of small parts such as axle assemblies, gears, redressers, and general joints.